New TOAST images EXCLUSIVE

June 17, 2009

Oh, Toast, lovely Toast. Thou art the nicest of all mail order companies by far. I didn’t think you could top your Greek-fest summer images with their beautiful moody lighting, fresh seaside-y feel and various visual delights, but you’ve done it again.

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I’ve just seen the new autumn/winter collection from Toast, and it’s every bit as gorgeous as we’ve come to expect. Think Scotland, think fog, think thistles, think chunky ceramics, snug tweedy textiles, knitted woollen socks and gorgeous rustic homewares. It might be June, but these lovely images instantly transport you to a chilly December afternoon…

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I see yet another vintage milk bottle has sneaked into this blog…really need to sort this obsession of mine out! I LOVE the teal-green ceramics with the bright red tamarillo fruits here.

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Cups on hooks and vintage books, these are a few of my favourite things. Loving the blue and white bobble hat with those blue and white vintage china plates behind, too.

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Mmmm, check out the vintage wallpaper in the background of the matches shot – tasty! Lime green and dirty orange, my favourite 1960s combo. How does Toast manage to make something as simple as a few old wire coat hangers look like gorgeous utilitarian-chic treasures? We mere mortals will never know the secrets of Toast! But one thing’s for sure…these lovely pics are more like works of art than catalogue shots, and I can’t wait to see what they come up with next.– Ellie

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