FOLK hits the high street

December 9, 2009

It’s been on the radar for a while now. Owls, squirrels, acorns, leaves… the folklore woodland trend has trickled slowly down, leaving a trail of toadstools in it’s wake, and now it’s ready to invade the nation. 2010 is set to be the year of all things Sylvan – check out this lovely bedroom image from the hot-off-the-press John Lewis spring/summer collection…

It could be a room from Snow White’s cottage! I love the 1970s-style birdy bed linen (the pattern, incidentally, looks exactly like a retro tea tray my parents own, and still use…!) – it looks fabulous with the raw timber bedside table – folky but fresh. On our rounds, we’ve spotted a massive, quirky acorn ornament and owl accessories galore at John Lewis, cute china woodland creatures including owls, rabbits and birds at Habitat, and even Tesco is getting in on the act with it’s uber-cool woodland cuckoo clock. It looks as though we’ll be seeing a lot more folk, folks. – Ellie

4 Responses to “FOLK hits the high street”

  1. Courtney Says:

    I love this trend! It always seems so cozy and happy.

  2. Deb Says:

    A definite trend – check out the Marmelade Beard’s little woodland-themed zine. I wrote about it here :

  3. Helen Says:

    Do you know when this will be released??? I adore it!

  4. homeshoppingspy Says:

    It’s due to hit shops early March so keep your eyes peeled! Ellie x

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