6 HIGH STREET TRENDS for 2011

January 13, 2011

Who needs expensive trend forecasting companies when you’ve got the new February issue of Ideal Home? It’s in the shops now and contains a massive trend-prediction pack full of beautiful photography and great buys. Here are the six key high street homeware looks for this season…

Think: streamlined 1950s-style furniture, subtle prints, Scandi influences, Ercol, Robin Day, Eames. Shop for the look: John Lewis, Dwell, Aram, Illustrated Living.

Think: Bold floral prints, bright colours, eclectic quirky accessories, craft, folk. Shop for the look: M&S, Anthropologie, Berry Red, Plumo.

Think: workshops, warehouse, school rooms, labs, factories, functional, industrial, retro. Shop for the look: Baileys, Elemental, Junk Deluxe, In My Room.

Think: Midnight blue, starry touches of silver and gold, night skies, saturated colour, inky indigo, copper and bronze. Shop for the look: Heal’s, Crown, Kazzbar, Bo Concept.

Think: Nostalgic, pared-back, coastal, country, hurricane lanterns, nautical stripes, grain-sacks. Shop for the look: Ian Mankin, The Linen Works, Roger Oates, Nordic House.

Think: grown-up, caramel, oyster, silk, blush, velvet, pearls, satin, ruffles and full-on glamour. Shop for the look: Laura Ashley, Lavender Room, The White Company.

PHEW! I think that’s quite enough trends for one post. Just in case you’re taking notes: 1: Mid Century Modern, 2: Floral Folk, 3: Factory Lines, 4: After Dark, 5: Back to Basics, 6: Age of Elgance. Over and out! – Ellie

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4 Responses to “6 HIGH STREET TRENDS for 2011”


  1. Love Back to Basics and Back to Elegance! Thanks for sharing the trends, it’s great to be ahead in the style stakes 🙂

    All things nice…

  2. jill paterson Says:

    I love all of these looks, they can all be recreated using beautiful pieces from the past. You can get amazing bargains at auction.

  3. Lisa Clayton Says:

    Love the new factory lines and keeping it simple trends These I try to follow for style and practicality -some interesting and exctiing trends for 2011!

  4. Simonf Says:

    Thanks for this. The After Dark look is gorgeous – especially the chair. Its design, its colour… it’s perfect!


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