Vintage poster JOY

February 22, 2010

Bonjour, blog-browsing-chums. It’s Monday and it’s all gone a liddle bit vintage round here.  Let’s have a peep at what is possibly the coolest poster EVER PRINTED:

I love everything about this 1930s Baldwin’s poster. The typefaces. The design. The ridiculous cure-all claims aimed at the gullible public. But most of all, the mysterious, slightly sinister phrase: ‘BAD LEGS’. It’s an absolute cracker, and I knew I’d never get tired of it when I picked it up at Alfie’s Antiques Market a few years back.

Here’s the same poster in the retro home of Irish interior designer Danielle Mac Innes, whose lovely house we featured in Ideal Home. It looks fab in a stylish see-through Habitat frame with patterned geometric wallpaper behind. If you’d like to get the look yourself, you can buy reproduction Baldwin’s postcards, magnets and signs from the wonderful Robert Opie Collection shop – and you can buy the real deal from Heatons of Tisbury. There are loads of vintage Baldwin’s posters available, featuring a host of complaints such as sour belchings, lowness of spirits, yellow coated tongue, and the rather serious-sounding spitting of blood…

The great thing is that Baldwin’s is still going strong today and has a quirky little old-fashioned shop in south-east London where you can still buy Sarsaparilla! Here are some pics of the shop’s interior. New pics are from London’s favourite shop-aholic Aussie, Wee Birdy:

And these old ones are from the Baldwin’s website:

If you’re a fan of vintage medicine adverts like me, have a look at the collection at Bonkers. There are certainly a lot of remedies here that you just wouldn’t see today! For more retro wall art, see the Keep Calm Gallery, Bold & Noble, and Garden Trading. – Ellie