Plenty of excitement here at Ideal Home HQ today because the lovely H&M Home picnic-ware and general ‘high summer’ nonsense has been released…

“Rupert was disappointed to see that Beryl hadn’t paid much attention to his ‘travel light’ advice before their epic Lands End to John O’Groats cycle ride.”

Ah ha, a bit of the old ‘more is more’ school of styling here… I’m wondering how the magical picnic people managed to transport all this gubbins on just two bicycles, but perhaps they spend their days balancing cupcakes on ladder steps etc rather than worrying about such things.

“‘Sod this styling malarky’, said Beryl as she whipped off her tangerine bikini for a spot of post-cheese-feast skinny-dipping in the North Sea.”

Why have one lantern when you can have nine? Why have one loaf of bread when you can have three? Glad to see my favourite grain sack designs have made it to the summer range – I love the picnic cloth – and it’s just £7.99!

“Setting up camp in Whitby Bay for the night, Beryl wasn’t impressed by Rupert’s ‘shelter’, but at least she still had her hang-in-the-wardrobe bottle holder to make it feel like home.”

Elsewhere in the high summer collection, there are are funky towels, cool cutlery design melamine trays and accessories with McDonald’s staff slogans. Have a nice day! – Ellie

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