NEW: H&M UK home range

July 12, 2010

Get ready for some serious shopping, people – H&M is launching a homeware collection in the UK – finally! Available online from September, this brand new range oozes designer-style, at teeny weeny high street prices. This. Makes. Me. Very. VERY. Excited. Observe:

We’ve lapped up H&M‘s on-trend-but-affordable fashion for years; on a personal note, I’ve been a big fan of the lint rollers (by the tills) for a decade at least. I probably need to get out more. When H&M homeware launched last year – in Sweden, Norway, Denmark, Finland, Germany, Austria, and the Netherlands – basically, everywhere but here – it was an instant hit. The UK is more than ready for trend-led homewares, and I predict this new collection is going to be HUGE. Check out the place mats, napkins, cushions, and tea towels – this French-style look is oh-so-chic! I am LOVING the butterfly paper napkins, the Chanel ‘No.36’ cushion, the ‘Please put the milk bottles out’ tea towel – basically, everything here. And, to give you a rough idea of prices – we’re talking £4.99 for a hand towel, £24.99 for a duvet set and £69.99 for a bed spread. Pretty darn reasonable.

Bed linen with typewriters, Anglepoise lamps AND birds on it? So many trends in one place! Love it!

Oooh la la! There are some fabulous boudoir shower curtains here, and some stunning floral prints on towels and table runners. I really like the rich, midnight blue and teal rose pattern above – it reminds me of a vintage dress I have. What’s that? You’ve been searching for space-age, silver bed linen with a foil-like look for years? Coming right up…(I imagine Lady GaGa has this at home…to match her leotard):

Visit the H&M website in September to see the rest of this quirky collection. Three cheers for the hipsters at H&M. Hip Hip… – Ellie

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