Let us take a momentary pause from all things wintry to admire the new H&M SS 2012 tea towel designs. Who would have thought these 50 x 70cm pieces of cloth could bring such joy? As a homes journalist I have accumulated quite a substantial heap; I might have to start framing them on the wall…

H&M SS 2012 tea towels, H&M, homeware, kitchen textiles, tea towels, kitchen, print, ideal home, homeshoppingspy, alice humphrys     1. Lemonade. 2. Sel Aux Herbes, denim. 3. Cutlery. 4. Tea time. 5. Sel Aux Herbes, natural. 6. Coffee pots.

From a mere £3.99 a piece, they’re without a doubt the nicest and most affordable I’ve seen on the high street. Available on line and in store soon. Which one’s your favourite? – Alice 

Plenty of excitement here at Ideal Home HQ today because the lovely H&M Home picnic-ware and general ‘high summer’ nonsense has been released…

“Rupert was disappointed to see that Beryl hadn’t paid much attention to his ‘travel light’ advice before their epic Lands End to John O’Groats cycle ride.”

Ah ha, a bit of the old ‘more is more’ school of styling here… I’m wondering how the magical picnic people managed to transport all this gubbins on just two bicycles, but perhaps they spend their days balancing cupcakes on ladder steps etc rather than worrying about such things.

“‘Sod this styling malarky’, said Beryl as she whipped off her tangerine bikini for a spot of post-cheese-feast skinny-dipping in the North Sea.”

Why have one lantern when you can have nine? Why have one loaf of bread when you can have three? Glad to see my favourite grain sack designs have made it to the summer range – I love the picnic cloth – and it’s just £7.99!

“Setting up camp in Whitby Bay for the night, Beryl wasn’t impressed by Rupert’s ‘shelter’, but at least she still had her hang-in-the-wardrobe bottle holder to make it feel like home.”

Elsewhere in the high summer collection, there are are funky towels, cool cutlery design melamine trays and accessories with McDonald’s staff slogans. Have a nice day! – Ellie

NEW: H&M UK home range

July 12, 2010

Get ready for some serious shopping, people – H&M is launching a homeware collection in the UK – finally! Available online from September, this brand new range oozes designer-style, at teeny weeny high street prices. This. Makes. Me. Very. VERY. Excited. Observe:

We’ve lapped up H&M‘s on-trend-but-affordable fashion for years; on a personal note, I’ve been a big fan of the lint rollers (by the tills) for a decade at least. I probably need to get out more. When H&M homeware launched last year – in Sweden, Norway, Denmark, Finland, Germany, Austria, and the Netherlands – basically, everywhere but here – it was an instant hit. The UK is more than ready for trend-led homewares, and I predict this new collection is going to be HUGE. Check out the place mats, napkins, cushions, and tea towels – this French-style look is oh-so-chic! I am LOVING the butterfly paper napkins, the Chanel ‘No.36’ cushion, the ‘Please put the milk bottles out’ tea towel – basically, everything here. And, to give you a rough idea of prices – we’re talking £4.99 for a hand towel, £24.99 for a duvet set and £69.99 for a bed spread. Pretty darn reasonable.

Bed linen with typewriters, Anglepoise lamps AND birds on it? So many trends in one place! Love it!

Oooh la la! There are some fabulous boudoir shower curtains here, and some stunning floral prints on towels and table runners. I really like the rich, midnight blue and teal rose pattern above – it reminds me of a vintage dress I have. What’s that? You’ve been searching for space-age, silver bed linen with a foil-like look for years? Coming right up…(I imagine Lady GaGa has this at home…to match her leotard):

Visit the H&M website in September to see the rest of this quirky collection. Three cheers for the hipsters at H&M. Hip Hip… – Ellie