Move over magnolia

April 7, 2009

New research released today reveals we’re injecting more personality into our homes than ever before, as the recession means we’re decorating for ourselves, not potential buyers. The survey, conducted by B&Q, showed that nearly a third of us (32%) are already using braver and bolder prints and more vibrant colours, while almost two thirds of us (62%) are planning to bring personal style into our homes. Perhaps we’re using bright colours and cheerful patterns to cheer ourselves up and beat the Credit Crunch blues, too?


Cole & Son's Automania wallpaper is bold, bright and bursting with personality. It harks back to the swinging sixties when daring colour combinations and funky patterns were all the rage.

Industry experts have already picked up on this shift towards colour and personality. Speaking at London Design Week recently, designer Nina Campbell declared: ‘The Age of Beige is officially over. Hotel-style homes are a thing of the past – as the housing market has collapsed, fewer of us are moving, so we’re decorating for ourselves, not future buyers.’ She likened teenagers who have been brought up in the magnolia-drenched neutral homes of the Nineties and Noughties to moles ‘…emerging, blinded and blinking into a 2009 world of bright, bold colours and patterns.’

Personally, I love bright colours – even in smaller spaces, so this trend is right up my street. Check out our brilliant Ideal Home galleries for great ideas about how to use colour and pattern successfully in your home. – Ellie