Ooooh, have a look at these hot-off-the-press (or hot-out-of-the-kiln?) mugs from Welbeck Tiles (the shop we know and love for jelly tiles, cutlery tiles, coastal postcard tiles, etc)…

In pretty ice cream pastel hues, these new mugs feature vintage advertisements from British seaside resorts. Smart hotels, ‘gay’ shops selling ‘gifts that please’, hosiers and tea gardens – these font-alicious adverts hark back to a bygone era of seaside grandeur…

There’s nowt like a spot of ‘surf riding’. These mugs aren’t for sale yet, but keep your eyes on the Welbeck website – they’ll be available later this summer. – Ellie

We have a treat for you today, to brighten up your Monday! These three lovely retro slogan posters are featured in our new August issue, and the best thing is…they’re free to download here from the Ideal Home website. Hurrah!

free posters

The August issue is packed with lovely coastal makes from our style team…check out the tablecloth project below – it’s made of four tea towels sewn together. Simple, cheap and chic!


I love these nautical plates made using transfer paper from Lazertran. This is a great way to display your favourite photos in an original way.


And how sweet are these little painted pebbles and shells? I think these would make fabulous wedding favours or place markers at a dinner party.


If you’re feeling inspired and you’d like the full instructions for all these projects, see the new August issue of Ideal Home. – Ellie