Who needs expensive trend forecasting companies when you’ve got the new February issue of Ideal Home? It’s in the shops now and contains a massive trend-prediction pack full of beautiful photography and great buys. Here are the six key high street homeware looks for this season…

Think: streamlined 1950s-style furniture, subtle prints, Scandi influences, Ercol, Robin Day, Eames. Shop for the look: John Lewis, Dwell, Aram, Illustrated Living.

Think: Bold floral prints, bright colours, eclectic quirky accessories, craft, folk. Shop for the look: M&S, Anthropologie, Berry Red, Plumo.

Think: workshops, warehouse, school rooms, labs, factories, functional, industrial, retro. Shop for the look: Baileys, Elemental, Junk Deluxe, In My Room.

Think: Midnight blue, starry touches of silver and gold, night skies, saturated colour, inky indigo, copper and bronze. Shop for the look: Heal’s, Crown, Kazzbar, Bo Concept.

Think: Nostalgic, pared-back, coastal, country, hurricane lanterns, nautical stripes, grain-sacks. Shop for the look: Ian Mankin, The Linen Works, Roger Oates, Nordic House.

Think: grown-up, caramel, oyster, silk, blush, velvet, pearls, satin, ruffles and full-on glamour. Shop for the look: Laura Ashley, Lavender Room, The White Company.

PHEW! I think that’s quite enough trends for one post. Just in case you’re taking notes: 1: Mid Century Modern, 2: Floral Folk, 3: Factory Lines, 4: After Dark, 5: Back to Basics, 6: Age of Elgance. Over and out! – Ellie

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Wood is good

January 6, 2011

I’m completely smitten with this photo shoot from our new February issue (out now!) styled by Sarita Sharma. It’s a gorgeous pared-down look with duck egg blue, retro oak furniture and mid-century accessories. Very simple. Very chic. Very 1950s with a very 2011 twist…

Our new February issue has received a lot of love in ye olde blogosphere already and it’s only been out a few days – special thanks to the delightful and indefatigable Will of Bright Bazaar for a particularly nice review!

Lots of lovely images to tear out and keep in this issue! There’s also a huge trends report, packed full of all the latest looks and buys. Hurrah! – Ellie