HOT SHOP: Yaginoyama

March 29, 2011

Yaginoyama is Japanese for ‘mountain of goats’. It’s also the name of a very lovely new mail order company, based in Tokyo…

Founders Liam and Kay (he’s British, she’s Japanese – they met at Edinburgh University and are both sickeningly young) say on their quirky website that we can choose whether Yaginoyama means ‘a mountain on which goats reside’ or ‘a mountain made out of goats’. I prefer the latter. This entrepreneurial duo have hand-picked beautiful Japanese home wares – often handmade by artisan crafts people – to create an online showcase of Japanese design and make it accessible to the wider world.

There are so many treasures, here, but I really love the elegant tableware by Ryuma Matsubara. He and his wife gather clay from construction sites in the town of Tokoname and blend it with sand to create rustic, beautiful pottery:

I also like the sets of  Six giant wooden ‘hum’ magnets, too, for organising creative ideas on various bits of paper! (They’re by design studio Graf). Pleasingly, ‘Hum-Hum’ means ‘Oh yes, I see‘ in Japanese and, according to Yaginoyama, implies ‘a bit of thoughtful chin-rubbing’.

Elsewhere, there are Japanese postcards, teas, rucksacks and satchels, stationery and soy sauce jugs…

Following the recent events in Japan, 10% of the price of every product purchased will go to the Japanese Red Cross Society. – Ellie

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